Kim Kardashian and cosmetics giant Coty are working together. The group entered KKW Beauty with $ 200 million.
Giant coup for Kim Kardashian (39, "Keeping Up With the Kardashians"): The US reality star was able to win a new partner for its cosmetics company KKW Beauty with the US company Coty. Coty has acquired a 20 percent stake in the brand for $ 200 million. The company announced on Monday (June 29). When extrapolated, the value of KKW Beauty is estimated at one billion dollars.
According to the announcement, the partnership will open up new "beauty areas". One wants to develop skin, hair and nail care products. They also want to expand globally. The creative management should be with Kardashian. "Through this partnership, I can concentrate on the creative elements that are my great passion. At the same time, I benefit from Coty's incredible resources, which allow me to bring my products to market worldwide," explains Kim Kardashian.
It is not the first collaboration between Coty and the Kardashian-Jenner clan: Already in January, Kardashian's half-sister Kylie Jenner (22) sold 51 percent of her "Kylie Cosmetics" beauty line to cosmetics for $ 600 million (around 534 million euros). Giants.