Klarna is all about ChatGPT Enterprise. Here’s why it’s a surprise


OpenAI launched ChatGPT Enterprise this week to give businesses access to its chatbot technology with additional protections and capabilities over the consumer version. And a company in the finance sector is among its first clients.

If you are a fan of “buy now, pay later” services, more commonly known as deferred payment, you are probably familiar with Klarna. The company offers flexible payment options for online shoppers, and deals recommendations.

And Klarna is among the first ChatGPT Enterprise customers.

Towards 100% of employees with ChatGPT

This is not Klarna’s first use of AI. In addition to its own AI tools, such as its product recommendation engine, the company has implemented OpenAI’s API, which 2,500 Klarna employees leverage for various use cases. These include AI-powered shopping recommendations and even customer services, according to the company.

Although 2,500 employees is a significant number of employees who have integrated ChatGPT into their workflows, they still represent only 50% of Klarna’s employees. Sebastian Siemiatowski, CEO of Klarna, wants to make sure more employees are using the technology.

“Even though we push everyone to test, test, test and explore, only 50% of our employees use it daily,” he explains. “That’s why we need to find new ways to get more people to use OpenAI’s fantastic technology.” So the hope is that by implementing ChatGPT Enterprise, that number will grow from 2,500 employees to all Klarna employees.

New level of employee empowerment

“With the integration of ChatGPT Enterprise, we aim to achieve a new level of employee empowerment, improving both our team performance and customer experience,” said Sebastian Siemiatkowski.

Siemiatkowski’s optimism and commitment to expanding the use of AI at Klarna is remarkable as it differs from the strategies of most banks. Other financial organizations have taken a completely different approach by completely banning the use of AI, going as far as banishment (Also read: 75% of companies ready to ban ChatGPT)

The decision by these banks to ban generative AI chatbots is likely driven by privacy and data security concerns. For what ? Because generative AI models notoriously use user data to further train their models.

Clearly, these concerns are not stopping Klarna or other ChatGPT Enterprise users, such as Block, Canva, Carlyle, The Estée Lauder Companies, PwC, and Zapier, from adopting the technology. If these companies’ implementations are successful, they will likely help build trust and encourage other companies to adopt ChatGPT Enterprise as well.


Source: “ZDNet.com”



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