La Poste’s “red e-letter”, mail in hybrid mode

Official replacement of the red stamp, the “red e-letter” is a new type of postal object, halfway between the traditional letter and electronic mail, with two possible access routes. The first is to go through the La Poste website to import a text pre-written on a computer, use one of the 231 model letters available (from the termination of a mobile phone plan to resignation, through the acknowledgment of debt ) or write directly on the screen.

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It is possible to upload images, draw your signature and insert one of the eight polite expressions available with one click. The site also allows you to store drafts, provided you have a personal account. It’s easy “, ensures the site. Nevertheless, to those she calls “customers away from digital”, La Poste offers to go to one of its offices to have their mail – which can, of course, be handwritten – photographed or scanned by a customer service representative. Confidentiality guaranteed, promises the company.

Printing in a secure room

Once validated by one of these two means, no later than 8 p.m., the message goes to the industrial mail platform closest to the addressee’s home. Printed in a secure room, it is put in an envelope, then included in the day’s tour. Funny detail: the envelope features a red stamp design. The service is billed at 1.49 euros, six cents more than the old priority letter, while the price of the green letter, more than ever a reference to delivery at D + 3, has not increased, remaining at 1 .16 euros.

The mail palette has also been enriched with a new shade, turquoise, the color of the letter “Service plus”, which includes follow-up, notification, and compensation in the event of an “excessive” delay (seven days or more for Metropolitan France). All from 2.86 euros if you agree to print the stamp yourself, or 3.15 euros for a pre-stamped envelope.

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