(CercleFinance.com) – Lagardère announced on Tuesday the launch of its women’s magazine Elle on the Lithuanian market, which will bring the number of its editions worldwide to 45.
If the website and social networks were launched on January 1, the first Lithuanian issue of the magazine hit newsstands on February 1, specifies the French media group in a press release.
The operation, launched in partnership with local publisher VsI Mados Akademija, aims to establish the Elle brand as a major player in the media market in Lithuania, currently in full development according to Lagardère.