When it comes to electric cars, European manufacturers obviously still have a lot of catching up to do. This is shown by a current customer satisfaction study. But some Chinese are also falling short of expectations. Tesla (69%), Porsche (62%) and Korean suppliers lead the field. Taillight is a brand that is one of the e-car pioneers.
No, this time it’s not Mercedes, like in the “Consumer Reports” study in autumn 2022. The star bearers are actually quite far ahead in the UScale study. The Stuttgart-based market research company asked 4,522 e-car drivers, among other things, how likely it is that they would “recommend” their vehicle to a friend or colleague. Right behind them are Porsche in second place and Genesis (63%), the premium brand of the Hyundai group, in third place. BMW (59%) is still in the top group. Nissan and Stellantis at the bottom. Vehicles from Kia, Hyundai, Volvo and Skoda achieve a recommendation rate of almost 50 percent. VW, Ford, Renault and Audi only achieve values of around 30 percent, trailing behind at the end of the ranking are Nissan (13 percent), Peugeot (11 percent) and Opel (8 percent). The 100 percent missing votes do not necessarily explicitly advise against the purchase, the majority does not provide any information.Nissan has to accept a downright crash. The 2010 Nissan Leaf was the first mass-produced electric car designed from the ground up for this drive. In 2019 it was even the best-selling e-car in the world. Now available in the second generation, it already seems a bit outdated. Although electric cars are getting better and better overall, the general satisfaction of many users is declining. According to this, only 18 percent of e-car users would recommend their vehicle to a friend or colleague for purchase. In the previous year, the value was still 30 percent. Here are the biggest shortcomings. The market researchers explain the contradiction between technical progress and growing dissatisfaction with a change in user groups. The time when mainly people with conviction drove e-cars is over. Instead of ecological motives, cost aspects and driving characteristics are playing an increasing role. If the e-car drivers are asked about the areas with the greatest need for action, 42 percent name the range and 47 percent the connectivity app of their manufacturer. According to the survey, there is still room for improvement when it comes to charging performance, route planning and software quality in general. However, there are also differences between the brands when it comes to the desired improvements. For example, Tesla performs very well in all areas – with the exception of vehicle quality. This in turn convinces with the German premium brands, which, however, have problems with consumption, charging capacity and software. The software also causes trouble at VW, Skoda and Cupra as well as the Chinese manufacturers MG and Polestar, while the Korean brands are not convincing, especially when it comes to navigation route planning. The Stellantis brands have difficulty convincing their customers in almost every respect, and there has been strong criticism of the Connect apps in particular.