Large retailers: what do “at cost price” operations hide?

For several months, in an inflationary context which has weakened the purchasing power of households, the famous operations “to cost priceabound in mass distribution. Impossible to miss them, given the communication efforts made by the brands. We owe E.Leclerc the latest, announced this Thursday, February 3. From Saturday until March 6, fuel will be sold there every weekend with zero margin. An initiative already implemented by E.Leclerc and Casino at the end of last year. Casino, on the other hand, launched an operation at the end of January cost priceon gas cylinders, until March 31. Consumers were also entitled to similar operations on self-tests or FFP2 masks at Intermarché or E.Leclerc, and every week on fruit and vegetables at Système U. Behind these gestures for household purchasing power, the strategy distributors is well established.