LinkedIn is already harnessing the writing capabilities of generative AI with suggestions for ads. And now, LinkedIn is extending those capabilities so that all users can take advantage of AI-generated text.
LinkedIn posts are a great way for professionals to share career news with their network. Typically, these posts mention career moves, milestones, and major accomplishments. And that content can help accelerate career growth. But creating and publishing this content is time-consuming and requires communication and marketing know-how that many professionals elude.
According to LinkedIn Product Manager Keren Baruch, who unveiled the feature on a LinkedIn post, LinkedIn’s new feature is supposed to provide a solution to this problem.
“You know what you want to say, but going from a great idea to a complete message can be difficult and time-consuming”
“When it comes to posting on LinkedIn, you usually know what you want to say, but going from a great idea to a complete post can be difficult and time-consuming,” she says. “So we’re starting to test a way to use generative AI right in the LinkedIn share box.”
To use this feature, users will need to provide the AI with at least 30 words describing what exactly they want the message to convey. Then the AI will provide users with a first draft which they can then review and edit before publishing.
The post also shared a GIF of the feature in action, showing how easy the process of going from an idea to a fully crafted post on LinkedIn will be with this feature.
Keren Baruch/LinkedIn
In test phase before being extended to all users
According to the article, the feature is in the testing phase before being rolled out to all users. However, this likely means that a select group of users will have access to this feature.
This feature has received a lot of backlash, as users feel it takes away the authenticity of LinkedIn posts. Another argument is that instead of interacting with humans on the app, it will be a bunch of chatbots interacting with each other.
While this is the first time AI has been used natively in the app for this use case, it’s also important to note that users can already use external AI chatbots to help them create posts. So even without this feature, the authenticity of the messages you see may be in doubt.
Source: “ZDNet.com”