Heloïse Goy and AFP, edited by Manon Fossat
Several newspapers have announced an increase in their price on newsstands from this month of January 2022. In question, the significant increase in the price of paper, which has soared in one year with a 40% increase recorded. A finding which also implies the diversion of advertisers from paper advertising.
From now on, some newspapers will cost more in newsstands. On average, you will have to spend 20 cents more for the paper version of the Sunday Newspaper, from World or the regional daily The mountain. The daily The world in particular let it be known that it will increase its prices at newsstands from January 4 to cope with the rise in industrial costs and in particular in paper prices.
Dizzying rise in the price of paper
The newspaper, faced with “a sudden inflation of industrial costs (in particular a 50% increase in paper prices), the brutality of which is likely to call into question the recovery of our economic model and the balance of our paper edition”, will see its price go “to 3.20 euros on weekdays and 4.90 euros at weekends”, according to an editorial signed Louis Dreyfus, chairman of the newspaper’s executive board, and Jérôme Fenoglio, its director.
This increase in the price of certain newspapers is explained by a vertiginous increase in the price of paper: + 40% in one year. And according to forecasts this should not get better in the coming months. This increase also endangers the economic balance of the press since this sudden increase in the price of raw materials is accompanied by a decline in advertisers in the newspapers in print.