(CercleFinance.com) – Lectra announces the signing of an agreement to acquire the majority of the capital and voting rights of Launchmetrics, an American company which designs and markets in SaaS mode an innovative cloud platform dedicated to brand performance .
Through this operation, the French specialist in solutions for working with flexible materials ‘significantly expands its activities in the marketing of fashion, lifestyle and beauty, and thus strengthens its position as a key player in Industry 4.0’.
In 2023, Launchmetrics’ turnover should be around 45 million dollars – including more than 40 million in recurring turnover – and its adjusted EBITDA of around five million, generated from nearly 1,700 clients in around twenty country.