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Less than 40,000 euros for high-end electricity? How China’s BYD wants to overthrow the European market


Misitia Ravaloson

September 30, 2022 at 2:39 p.m.

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BYD Tang EV600 © BYD

The Tang SUV ©BYD

The Chinese manufacturer BYD (Build Your Dreams) announced its entry into the European market last summer. We now know more about the models and prices of these vehicles.

Having produced more than 320,000 BEVs (battery electric vehicles) in 2021, BYD Auto is already a recognized manufacturer in China. He expressed his desire to launch his products in Europe, saying: “ Europe is the birthplace of the automotive industry and has a strong spirit of innovation “. Three models will thus be available for Europeans, at rather surprising prices.

A first model for less than €40,000…

It is now known that the models that will be launched by BYD Auto in Europe are the Han large sedan, the Tang SUV and the Atto 3 SUV. The Atto 3, in particular, could find a large audience of European consumers looking for vehicles affordable electricity. Indeed, it has a presale price of €38,000.

Prices will vary significantly by country. The final amount for France will be announced in particular in October during the Paris World Cup.

We do not yet know the detailed technical sheet, but what is certain is that the Atto 3 will be equipped with the new LFP BYD Blade battery and will have a range of 420 km.

But a somewhat vague strategy

If the Atto 3 is offered at an affordable price, the other two models seem to target the premium market a little more. Generally, when a Chinese brand enters a European market, we expect knockdown prices… but this will obviously not be the case with the HAN sedan and the Tang SUV, whose starting price is €72,000.

This price is higher compared to current competitors in Europe. The most surprising is that the Han sedan is sold for less than €40,000 in China, and competes directly with the Tesla Model 3. All the more reason for consumers to hope for rock bottom prices in Europe. And yet…

BYD clarifies, however, that these prices are for the German market and, as with the Atto 3, they will vary by country. In this regard, the manufacturer specifies that it will first focus its orders on Norway, Sweden, Denmark, the Netherlands, Belgium, Luxembourg and Germany. It will therefore be a little later for France, but all the same before the end of the year.

Source : Electrek



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