INVESTIGATION – For the past two years, products related to the quest for well-being have been multiplying on the shelves, and consumers are ready to pay the price.
“For the year 2022, we have already sold more than 5000 Koshi chimeslaughs Valérie Durandy, marketing and product director at Nature & Découvertes. The famous French brand of objects oriented towards nature and travel markets the “koshifor 30 years. Yet this bamboo and bronze chime with soothing effects has been all the rage for only two years. Like other products of the brand related to personal development, it has experienced constant growth since the Covid.