With its #TakeCareYouWear campaign, LG Electronics suggests some small changes that everyone can implement to make their wardrobe last.
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Respect the environment and reduce your carbon footprint? If we are all aware of the crucial importance of acting on a daily basis, living in a more respectful way seems at first glance a colossal task. Yet the goal is achievable by proceeding in small steps. Take as an example the current phenomenon of ephemeral fashion. Consumers buy more clothes than they wear less – so doing the opposite is one way to go. To support them in this direction, LG Electronics (LG) is relaunching its #TakeCareYouWear campaign to come up with a few small changes that anyone can implement.
By presenting a complete washing and drying management system with its products, LG allows simple and appropriate garment care. To extend the life of second-hand clothes, outfits worn for a first date, vintage pieces and other items you never tire of, the LG AI Direct Drive washing machine™ (AI DD ™) equipped with artificial intelligence autonomously detect the type of fibers with precision. This allows it to adjust the movements of the drum, intense or delicate, for washing adapted to your textiles and reducing fabric deterioration. In addition, thanks to the technology of customizable automatic dosing ezDispense™ and TurboWash ™ 360 ° quick wash functionality, the washing machine doesn’t waste a drop of laundry while carefully removing stains. In addition, it offers class A * energy efficiency.
Solutions to dry your laundry without damaging it
As you may know, clothes dryers can sometimes shrink and wrinkle clothes. This can be remedied, for example, by soaking shrunken clothes in lukewarm water mixed with conditioner for 15 minutes and then stretching them lightly. Another solution would be to acquire an LG dryer equipped with the DUAL Inverter heat pump, which limits wrinkling and shrinking and gently cares for delicate clothes. For resistant creases, the steam dryer cabinet LG Styler uses TrueSteam technology™ to smooth out the laundry and give it a wonderful fresh smell.
In order to draw the public’s attention to effective laundry care, LG launches the second edition of its online campaign #TakeCareYouWear in Europe. After the success of its first campaign, which totaled 130 million views on his YouTube channel and inspired its partnership with NET-A-PORTER, leader in online luxury fashion, LG is releasing a new series of videos highlighting clothes with special meaning to their owners. These videos follow three groups of characters – a baby, a couple, and a set of people – and resonate with audiences, reminding them of clothes they can’t part with and the importance of taking care of them.
To learn more about LG’s digital campaign #TakeCareForYouWear, find out videos and his dedicated website.
Create a responsible sartorial lifestyle with LG
Alongside this campaign, LG is inviting consumers to show off their favorite clothes and tell related stories on social media with the hashtags # MyPreciousClothes and #TakeCareYouWear. You will be able to discover pretty stories shared by influencers on this dedicated space. It is possible to leave comments, to like … but also to post your own testimony. LG also offers washing tips on how to properly care for your clothes, as well as all the information you need to get the most out of LG washing machines, dryers and drying cabinets on its microsite.
LG laundry care products don’t just take care of all types of clothes by limiting fabric deterioration. LG believes that everyone can live responsibly by taking better care of their clothes first.
* Compatible front-window washing machine models equipped with TurboWash ™ 360 ° technology.
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