Lidl attacks Amazon: Discounter wants to score with German service


Lidl’s mother wants to get into the cloud business. (Image source: GIGA)

The mother of the retail chains Lidl and Kaufland would like to contest an important business area for Amazon. It should be a cloud solution for companies and public administrations that relies on data centers in Germany.

Lidl

Lidl mother wants to go into the cloud business

The Schwarz Group, which includes Lidl and Kaufland, would like to offer its cloud solution, which has been used internally up to now, to the public. The cloud platform Stackit is to be offered to other companies as well as to public administration. You want to be German and European solution for a market that has so far been dominated by US corporations such as Amazon (AWS) and Microsoft (Azure).

The aim of the offer is to strengthen the “digital sovereignty and competitiveness” of the German economy. The Stackit platform has been used internally by the Schwarz Group for three years. The IT subsidiary employs around 4,000 people. The data centers are located in Germany and should meet the “highest European safety standards”. According to their own statements, the reliability is always given, even at peak load times.

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Marco Kratzenberg

In addition to extensive cloud services, the Lidl mother also wants them colocation services offer. Here, customers operate their own IT hardware with the Schwarz Group, which in turn takes care of a suitable and secure environment. The designated data centers are located in Germany and Austria (source: Schwarz Group).

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