Friday, August 6th, 2021
“Life instead of lockdown”
Retail chains start their own vaccination campaign
The number of vaccine doses administered daily in Germany has been falling for weeks. In order to increase the willingness for a spade among their own customers, retail giants such as Lidl, Edeka and Rewe want to become active themselves – also with vaccination offers on site.
Large retail chains such as Lidl, Edeka, Rewe and Thalia want to give new impetus to the stalled vaccination campaign in Germany. Under the motto “Live instead of lockdown. Get vaccinated.” Poster campaigns are planned in shop windows and checkout areas, multilingual information brochures, the use of the company’s social media channels and “low-threshold vaccination offers at selected locations”, as announced by the German Trade Association (HDE).
The vaccination campaigns should take place in coordination with the health authorities. In addition, well-known personalities such as the national soccer player Emre Can are to support the campaign. “The retail companies involved in the campaign have more than 40 million customer contacts every day and are represented at tens of thousands of locations across Germany,” said HDE Managing Director Stefan Genth. “The campaign uses this enormous reach and nationwide presence to contribute to increasing the willingness to vaccinate in Germany.”
Federal Minister of Health Jens Spahn welcomed the action. “I am very pleased that the trade is committed to the highest possible vaccination readiness and wants to support the federal states and municipalities in implementing low-threshold vaccination offers,” said the politician. “With a view to the Delta variant and autumn and winter, every vaccination counts.”
The companies behind the initiative include Breuninger, Deichmann, Ernsting’s Family, Galeria Karstadt Kaufhof, Intersport and KiK. The HDE and the Central Real Estate Committee (ZIA) are also involved.
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