Like Charlie in the chocolate factory: Samsung presents new Neo QLED 8K televisions


In its Unbox & Discover 2022 virtual product show, Samsung creates a surreal feeling like in Charlie and the Chocolate Factory. The Neo QLED 8K TVs stand out in particular.

Even without a smart home: The Neo QLED 8K TVs are damn sharp TVs even without smart connections. (Source: Samsung)

  • Samsung presents its innovations for 2022 in the video show Unbox & Discover 2022.
  • The Neo QLED 8K televisions are particularly impressive as smart all-rounders.
  • The complete product presentation can be seen on YouTube.

In contrast to the live product presentations with an event character that Apple likes to celebrate, Samsung’s virtual “Unbox & Discover” is an almost surreal excursion into the supplier’s smart product portfolio: the presentation of the new Samsung products is embedded in a virtual one Train ride where different innovations of the new device series from Samsung are presented.

Reminiscent of the tour of Willy Wonka’s chocolate factory in the famous children’s story, the video presentation travels through surreal stations where small miracles are presented. The centerpiece is not only in a figurative sense the manufacturer’s high-end TVs.

Samsung: Neo QLED 8K models

In the future, the Neo QLED 8K televisions will not only enable high-definition entertainment in the living room, but will also be the central control point of the smart home: Samsung promises intuitive setup and control of smart devices such as light bulbs, air purifiers and vacuum cleaners via the user interface of its 8K televisions.

The center of the Smart Home: The new TV generation has a special function in the smart product range from Samsung.

The center of the Smart Home: The new TV generation has a special function in the smart product range from Samsung. (Source: Samsung)

In addition, the 8K Neo QLED becomes a digital fitness studio in which you can not only pant after well-trained coaches, but actually get useful feedback. With the Samsung Smart Hub, the 2022 models also get their own Tizen-based user interface – and an almost magical new remote control that is loaded via WLAN.

Technically, the 8K line of 2022 comes with a Neural Quantum processor that is supposed to work with 20 autonomous neural AI networks. A so-called Real Depth Enhancer is intended to provide the image with spatial depth by emphasizing individual objects in the foreground.

True color images

With regard to the color fidelity of the images, Samsung wants to score with a Pantone-certified spectrum, which is supposed to represent skin tones even more realistically.

If you haven’t seen the Samsung Unbox & Discover 2022 yet, you can still take a look at it: The Korean electronics giant offers the complete commercial for download on its YouTube channel.

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