After Instagram, TikTok is also considering offering paid subscriptions to support creators on its platform. However, the contours of this subscription are still very vague.
This week, we learned that Instagram was going to allow content creators to charge for access to their profiles. A way for the subsidiary of the Meta group and for photographers and videographers to reach a greater financial windfall by monetizing access to Direct, Stories or badges.
🎉 Subscriptions 🎉
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
– Subscriber Lives
– Subscriber Stories
– Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022
The announcement made on Wednesday did not fall on deaf ears. While Instagram and TikTok have been fighting for several years now to appeal to influencers and young audiences as much as possible, the Chinese social network said on Thursday that it was working on a similar feature.
The Information site reports that TikTok has started to test paid access to the profiles of its creators: “TikTok is testing the idea of allowing its creators to charge a subscription for their content, a spokesperson told us”.
A subscription with still vague outlines
TikTok already allows video creators to earn money with their content, whether through advertising on the platform or with tips. It is not yet known what form the subscription will take on TikTok. While Instagram is moving towards content reserved for subscribers only, other platforms such as Twitch or YouTube allow subscription to support a creator without depriving non-subscribers of their content.
TikTok could therefore as well offer videos dedicated solely to users who subscribe to a creator or simply offer them certain additional bonuses such as highlighting their comments with a badge or other forms of assets.
We also do not know the amount that will be charged to subscribed users as well as its distribution between TikTok and content creators. Like Twitch, TikTok could thus allow several levels of subscription to users in order to allow financial support to creators according to their budget and the various bonuses offered at each level.
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