Lila Grace Moss
That’s how successful Kate Moss’ daughter is
New big job: Lila Grace Moss is the face of the autumn/winter campaign for London jeans label Pepe Jeans.
© Pepe Jeans London
She’s not just “daughter of”: Lila Grace Moss inspires more and more companies and models for models, jewelry and beauty products.
Lila Moss (20) landed one advertising contract after the other and thus provided her famous mother Kate Moss (49) gradually in the shadows. Her new campaign for Pepe Jeans London has just been presented.
Label is enthusiastic about her “captivating presence”.
Under the motto ‘W11 Love From London’, British photographer Alasdair McLellan (born 1974) staged the young model on the streets of West London to promote the Autumn/Winter collection. The 20-year-old also shared a photo of it on her Instagram page. In a press release, the fashion label raves about the “captivating presence” of the Moss offspring. And more and more companies are discovering them.
She started her career when she was 13
Lila Grace Moss is now more just “daughter of”. So far, only a few children of the 1990s top models have been able to do this. Only Kaia Gerber (22) was also able to step out of the shadow of her mother Cindy Crawford (57). Ever since Lila Grace graced Italian Vogue with Kate Moss in 2016 at the tender age of 13, she has gradually established herself in the fashion world. In 2020 she made her catwalk debut for the Italian label Miu Miu at the Fashion Week show in Paris. And with a special honor: The young model was allowed to both open and close the show, which took place without an audience due to the corona pandemic and was broadcast digitally.
Alone on the “Vogue” – her final breakthrough
In May 2022, she graced British “Vogue” alone – her final breakthrough. Since then, the model can hardly save herself from orders. In autumn 2022 she became the face of Calvin Klein – like her mother once did. Kate Moss became world famous with her jeans campaign in 1992. But her daughter is not resting on her laurels: This year, Lila Grace Moss also became a brand ambassador for Yves Saint Laurent Beauty and the jewelry label David Yurman. She has also advertised for the luxury brands Fendi and Chloé.
Lila Grace Moss, who comes from a liaison with publisher Jefferson Hack (52), seems to take her job seriously. On her Instagram account, she posts almost exclusively professional things. While other celebrity daughters like to show off their lifestyle and make a name for themselves more as influencers than with real jobs, the 20-year-old rarely gives private insights. But she is open about having type 1 diabetes. “You don’t see it from the outside, so nobody knows just by looking at you,” she said in an interview. In 2021, she was celebrated for walking the Versace catwalk with a visible insulin pump.
She used to think her mother was ‘old and boring’
A few months ago she gave a rare interview about her mother. She revealed to Vogue that Kate Moss borrowed tracksuits from her. “In the last three or four years, I’ve realized that her style is actually pretty cool. I have to admit it now.” When she was younger she didn’t really understand why her classmates were so interested in her mother. “How do you know who she is? She’s old! She’s old and boring!” She always said back then. She was also very serious as a child. A topic that is still present today: There are only a few pictures in which she laughs heartily. In view of her prosperous career, she would have every reason to do so.