To make its application more attractive and retain its users, LinkedIn will offer a range of games.
With one billion users worldwide, LinkedIn prides itself on being the Internet’s premier professional networking platform.
Despite its AI which helps you find a job, makes your posts more inspiring, or even your profile more attractive, LinkedIn is not above all suspicion either. After being invaded by false recruitments or having become over time one of the preferred targets of hackers, LinkedIn is still placed under close surveillance by the European Commission, due to suspicions of use of sensitive data for advertising purposes.
Suffice to say that Microsoft’s social network must do everything to restore its image and regain its former splendor. The idea? Make sure to retain your subscribers and users as long as possible. How? By offering games.
Games to strengthen professional ties under study
A LinkedIn spokesperson recently confirmed that the platform is working on game integration, although no launch date has been announced. “ Stay tuned for more information! “, he simply declared by way of delay.
“ We’re considering adding puzzle-based games to the LinkedIn experience to unlock some fun, deepen relationships, and hopefully spark opportunities for conversations “, he explained to TechCrunch.
An application development researcher even shared screenshots of early versions of games that will soon be integrated into the platform on his X account (formerly Twitter).
Microsoft, the owner of LinkedIn, is a video game giant. Its gaming business, which includes Xbox, Activision Blizzard and ZeniMax, generated $7.1 billion in revenue last quarter, surpassing Windows revenue for the first time. LinkedIn’s spokesperson declined to say how and whether Microsoft was involved in LinkedIn’s gaming project.
Games as a way to increase engagement on platforms
Games are consistently among the most popular apps for mobile and PC, both in terms of revenue and engagement. Puzzle-based casual games have been one of the most popular categories in this field among mobile users. Non-gaming platforms have long exploited these facts to increase their own traffic. It’s a trend that predates the Internet, considering the popularity of crosswords and other puzzles in newspapers and magazines.
THE New York Times, which acquired the viral hit Wordle in 2022, said late last year that millions of people continue to play the game, which is now part of a larger online puzzle and gaming platform developed by the newspaper. Others who have doubled down on their investment in games have experienced mixed results. Facebook, the world’s largest social network, has been a major driver of social gaming over the years. But in 2022, it closed its standalone gaming app amid declining usage: it now focuses much more on mixed reality experiences and its Meta Quest business.
Over the years, LinkedIn has tested a number of new features to improve the way people use its platform, with the sole aim of answering this question: how to use the most popular and widely used tools and tools. adapt to LinkedIn’s DNA?
This strategy has resulted in efforts in the field of online education and professional development, through a publication and information operation, through the introduction of video tools and through courting creators and influencers.
Source: TechCrunch
Ex-corporate journalist, the world of the web, networks, connected machines and everything that is written on the Internet whets my appetite. From the latest TikTok trend to the most liked reels, I come from the Facebook generation that still fascinates the internal war between Mac and PC. As a wise woman, the Internet, its tools, practices and regulation are among my favorite hobbies (that, lineart, knitting and bad jokes). My motto: to try it is to adopt it, but in complete safety.
Read other articles
4