Lisa, member of the Blackpink group, becomes Celine's ambassador

Lisa Manoban, the K-pop sensation of the moment, has just been appointed ambassador for French luxury brand Celine. An appointment that makes her the new darling of fashion.

Her name may not ring a bell to you and yet you haven't finished hearing from her! At only 23 years old, Lisa Manoban, member of the K-Pop group Blackpink, has just been announced as ambassador for the French house Celine. This appointment seems obvious to Hedi Slimane, artistic director of the brand. On September 27, invited to the front row of the spring-summer 2020 fashion show, the singer caused a sensation in the French capital. With more than 39 million followers on Instagram, the young woman from Thailand is definitely the it-girl to be continued and the fashion world is breaking out!

Lisa Manoban, the fashion icon of tomorrow

"For me, Celine is incomparable, and Hedi Slimane is a multi-faceted talent," the young woman said in a statement. “Thanks to his vision, he creates a rare, incredible world that makes you want to. His work constantly inspires me. It is truly an honor and a pleasure to work with Hedi as Celine's first ambassador ”.

The group Blackpink, of which Lisa has been a member since 2016, is a perfect example of the international success of South Korean pop. Composed of four singers, the group – which was rated by the magazine Billboard as the world's most popular female K-pop group – breaking records. On YouTube, their clips sometimes exceed a billion and one of their last titles, How You Like That, released in June 2020, broke the record for the most views in 24 hours. In the United States, the young generations are passionate about this girl band with rhythmic titles and frenzied choreography. In 2019, they landed a place in the very prestigious line-up of the Coachella festival. They have just released a single with Selena Gomez, and Netflix has announced a documentary entitled Blackpink: Light Up The Sky. The fashion world has seen it well, since the other members of the group are also ambassadors of the sector. Four women to follow very closely!

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Video by Juliette Le Peillet