Subway partners with GenZ EV Solutions to implement ” electric vehicle charging oasis in the United States from 2023.
With the rise of electric vehicles comes an increased need for charging stations, and a new race to deploy as many of them as quickly as possible is raging. But, unlike gas stations which require a lot of space and special layouts, electric charging stations can easily be installed in various configurations. Many brands see it as an opportunity to enhance their parking spaces, and Subway is getting into the fray, but pushing the approach a little further.
An oasis 2.0
Supplying the thousands of Subway restaurants with charging stations could already be a major challenge and a major step forward in their distribution. But, the company sees broader. Like brands that hit the bull’s eye when the world was moving so fast it was going to run out of gas stations, Subway intends to carve out a place for itself in a future in which most of the traffic will be provided by electric vehicles.
In partnership with a company based in Miami, GenZ EV Solutions, it has developed a new concept of station. This will include charging stations, catering areas, rest and play areas, green spaces and Wi-Fi access. What is the difference with the existing motorway areas? Certainly a turnkey solution and the expertise of a company experienced in the deployment of more than 36,000 franchises in a hundred countries. Without forgetting the possibility of tasting a delicious SUB 30 while recharging your car, of course.
A trend ” green »
The company is following in the footsteps of brands like Lidl, which generally already benefit from good locations and a guaranteed supply of customers. Thus, the partnership with GenZ EV Solutions will not stop at these so-called “oasis”, since Subway is in the process of identifying among its already existing franchisees a means of adapting the concept on a smaller scale.
This is not the first time that the brand has tried to reduce its carbon footprint. In 2011, it opened new “ eco-restaurants » designed to reduce energy and water consumption while limiting waste. A year later, she began to offer salad bowls ” Live Green » made from 95% recycled materials. However, by taking on the rest area sector, Subway demonstrates that electric vehicles open up new opportunities for businesses and the way to new habits for consumers. But above all, we know where the inspiration comes from:
Source : Electrek
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