On the occasion of the publication of its half-yearly barometer, Numeum welcomed the number of net creations in the digital professions: 47,000 in 2022, a record. But the employers’ organization recalled that this performance was accompanied by an intensification of the talent shortage.
To attract these profiles, suppliers on the French market are in particular in competition with their own customers, who reinternalize skills for reasons of cost and also autonomy.
Emphasis on Data Analyst and Data Scientist
With its “beauty tech” shift, i.e. the use of technology in the service of its cosmetics business, L’Oréal is directly in line with this trend – like for example a Renault or a Stellantis in the automobile.
Cloud, artificial intelligence, metaverse, VR… The multinational is cultivating its technological maturity. And for that she needs skills. Between 2021 and 2022, the giant doubled its recruitments, he explains to Les Echos. For 2023, L’Oréal hopes to fill 400 positions in France in the tech and digital professions. It is obviously on the right track with 50% already filled.
These functions thus represent 25% of the recruitments opened this year. Among the profiles it is particularly seeking to attract, the group cites those of data analyst and data scientist. But he is not the only one to covet them.
These professions are under pressure, even if according to some of our sources there are more data scientists on the job market today. The shortage would concern more data engineers.
Cybersecurity, Web3 and Cloud
Data experts have a certain volatility in common. The challenge for employers like L’Oréal is not only to attract them, but also to retain them for a long enough period to complete the transformation projects initiated.
In addition to Data skills, the cosmetics company wants to recruit experts in cybersecurity, a strategic and equally penurious function, as well as cloud specialists and Web 3.0 engineers.
L’Oréal is indeed engaged in a vast migration to the public cloud. The multinational has also decided in 2023 to accelerate with the objective of reaching the threshold of 90% of its IT infrastructures migrated by 2025.
On Web 3.0 and the metaverse, the group has taken different initiatives since 2022, mainly experiments and incubation. Its YSL Beauty brand launched a Web3 “hub” last year and L’Oréal has also created a dedicated post of Managing Director Metavers and Web3 occupied by Camille Kroely.
To feed the digital skills needs of its teams and feed its pool of future talent, L’Oréal also relies heavily on welcoming interns and work-study trainees. They will be more than 300 (out of a total of 1000) in 2023 to join the company on the technological side.