L’Oréal: minority stake in Sparty – 2022-05-20 at 18:42


(CercleFinance.com) – L’Oréal, through its venture capital fund BOLD, announces the acquisition of a minority stake in Sparty. This Japanese start-up specializes in direct-to-consumer distribution specializing in personalized beauty.

This investment marks L’Oréal’s first venture capital operation in Japan.

Based in Tokyo, this company has developed brands such as Medulla in hair care, or Hotaru in skin care.

‘Japan is one of the most sophisticated and pioneering beauty markets. The personalized experience is highly valued there, and we are witnessing the emergence of new trends and innovations in terms of tailor-made services and products, particularly in the field of beauty,” said Jean-Pierre Charriton, Chief Executive Officer of L’Oreal Japan.



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