In 2024, singles looking for love are ready to meet people who don’t necessarily match their usual criteria. A dating trend called “love outside the box”, observed on dating applications and likely to gain momentum this year.
Who says new year, also says new beginnings, whether in the professional field but also in that of meetings. If this astrological sign sees his luck in love increase during the month of January, he is not the only one who can hope for beautiful surprises for his affairs of the heart. “In 2024, love is adorned with new rules and favors audacity, humor and tailor-made encounters”indicate the analysts of Happn. On this dating application, no less than 2 billion likes were sent by the 12 million French users in 2023.
Analyzing user data allowed the app to draw conclusions about the behaviors of singles who flirt on the app. The opportunity to take an overview of the dating trends that are gaining popularity among those looking for love. According to Happnfive trends are emerging in terms of flirting in 2023, including one in particular which is very successful.
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80% of singles ready to diversify their partner profiles
The expression “think outside the box” (editor’s note) is well known in the professional world in particular. It also invites itself to the table of singles looking for love who are now ready to broaden their search criteria. “80% of the single people surveyed said they were in favor of diversifying partner profiles, and therefore ready to abandon their preconceived ideals to explore new romantic horizons“, precise Happn.
A way for many to bring a part of the unexpected and surprises into their relationship. Singles refuse labels, seeking relationships free from norms, without limits of age, gender, culture or social class. A trend likely to affect more singles in 2024, estimates Happn. If romance is still up to date in 2024, Happn nuance, however, by indicating that more and more singles are celebrating relationships with second degree and humor, the objective being to approach relationships with more lightness and self-deprecation, but also to celebrate the particularities of each person.
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According to Happn, 2024 also marks the end of these undefined and often unbalanced relationships, with 86% of respondents yearning for reciprocal emotional investment. Finally, rather than just meeting their match in a café, a growing proportion of singles are now looking for fun activities to meet their crush.
A journalist passionate about social issues and current affairs, Hugo puts his pen at the service of information. Interested in all themes, from the impact of artificial intelligence on…