As part of the international marketing strategy for its OVE beauty mask, Lucibel.le Paris, the cosmetics subsidiary of the Lucibel group, announces that it has signed a commercial partnership with the Israeli company High Level Skin.
This partnership follows the one announced in October with the luxury hotel Constance Prince Maurice, one of the most emblematic palaces in Mauritius.
Complementary to the strategic partnership announced with DIOR in July 2022, through which DIOR will deploy the Lucibel.le Paris OVE beauty mask in around thirty countries in January 2023, these two partnerships will strengthen the positioning of Lucibel.le Paris. in spas and luxury hotels, in France and abroad.
The revenue expected in 2023 under these two partnerships, excluding DIOR, is around €200,000. Given the existing sales channels (site
www.lucibelleparis.com
and independent direct sales team), the turnover of the cosmetics activity of the Lucibel group, excluding DIOR, achieved in the field of luxury, is already more than 1 M€ on an annual basis.
This new partner intends to distribute, from January 2023, the OVE beauty mask in its versions dedicated to individuals and professionals.
The professional versions will be able to equip luxury hotels, spas, hair salons and beauty institutes on the Israeli market. An exclusivity was granted by Lucibel.le Paris to High Level Skin on Israeli territory in exchange for a minimum volume of annual purchases from Lucibel.le Paris.
Following this signature, Frédéric Granotier, founding President of Lucibel declared: “
Lucibel.le Paris aims to become the undisputed leader in beauty through light. The signature of this partnership with High Level Skin gives Lucibel.le Paris a significant presence in Israel. Other international partnership agreements are being finalized. »
Bruno Allouche, CEO of High Level Skin and an entrepreneur recognized in Israel for his successes in real estate and electric mobility, said:
“Israelis are very tech-savvy and constantly looking for innovations in many areas, particularly in cosmetics. The exceptional performance of the OVE beauty mask and its very elegant design make us very confident in our ability to deploy it widely. We are very enthusiastic and proud to represent and develop the Lucibel.le Paris brand in Israel”.
About the OVE beauty mask
In June 2021, Lucibel.le Paris, marketed this beauty mask with a contemporary design by Olivier Lapidus and integrating the latest technological innovations developed by the Lucibel group.
OVE responds to an ambitious strategy: to offer an even simpler and more efficient experience for visible and lasting effects on the skin, thanks to photobiomodulation by LED light, a technology that stimulates the production of collagen, the protein responsible for firmness and elasticity of skin tissue.
For young skin, this mask offers immediate effectiveness on quality and imperfections (reduction of pore diameter, rebalancing of sebum and luminosity of the complexion).
For more mature skin, it allows an anti-aging action, which is reinforced over the sessions (smoothing of wrinkles, elasticity, density of volumes).
For more information :
www.lucibelleparis.com
About Lucibel
Founded by Frédéric Granotier, LUCIBEL is a French company expert in LED technology, present in lighting for professionals (in particular in museum lighting through its subsidiary Processes Hallier) and in new applications enabled by LED beyond lighting.
The LUCIBEL group is notably a pioneer in the fields of cosmetics and well-being using LED light and internet access using light (LiFi).
LUCIBEL designs and manufactures its products in France and works closely with doctors recognized worldwide for their expertise on the impact of light on the skin or on the circadian rhythm.
www.lucibel.io www.lucibelleparis.com www.procedeshallier.fr
Lucibel is listed on Euronext Growth Paris / Symbol: ALUCI / ISIN Code: FR0011884378
Lucibel is eligible for the PEA, PEA PME and FCPI
Contact High Level Skin
Contact HLS Relations: +972 52 81 81 268
Contact Lucibel Shareholder relations
Séverine Jacquet – Financial Director
[email protected] / +33 (0)1 80 03 16 70
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Full and original press release in PDF format:
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