With a lower price increase in France, the border brands recorded a 7.2% increase in their food turnover.
Carrefour, Leclerc, Système U, Auchan… French brands have seen many foreign consumers flock to their shelves. In question, cheaper consumer products, linked to lower inflation in France. In April, prices had only increased by 1.9% in France over one year, against 5% in Germany, 3.5% in Belgium, 2.8% in Italy or 2.4% in Switzerland. , according to data from NielsenIQ.
The institute has just published a new study, which shows a strong increase in summer sales in border stores, located less than 20 kilometers from a neighboring country. Food turnover thus increased by 7.2% in these establishments, even reaching 10.8% at the Franco-Luxembourg border. Then follow the Franco-Swiss (+9.1%), Franco-Belgian (+7.5%), Franco-Italian (+7.4%) and Franco-German (+5.7%) borders. It should be noted that only the points of sale in the Pyrenees, on the border with Spain and Andorra, are below 5%, with an increase in food turnover of 4.4%.
“A massive return of tourists”
If the border regions have done well, the rest of the French territory still recorded a 5.4% increase in the turnover of consumer products in July and August. A notable difference with the summer of 2021 and its decline of 0.8%. For Mathieu Fazilleau, geomarketing expert at NielsenIQ, it is “good performance which must also be associated with a massive return of tourists, which is perfectly illustrated by the trend of convenience stores in the capital’s tourist areas“. Indeed, Paris is at the head of the best-oriented departments because its tourist districts have seen their turnover jump by 32%.
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The capital is then followed by the Baie de Somme, with an 11% increase in turnover compared to last summer, then the Normandy coast (+9%), the La Baule/Pornic and the Vendée coast (+7%).