After a period of crazy growth in China since mid-2020, their sales collapsed at the end of 2022 with the Covid. But they left as we approached the start of the year of the Rabbit.
More than 1.4 billion Chinese will enter the Year of the Rabbit on Sunday. After the violent wave of Covid that has paralyzed the Middle Kingdom since December, most hope to find the calm and harmony that characterize this animal.
The managers of the major luxury brands, who have not been able to visit China for three years, also hope to find some peace of mind at the end of the weekend, when the managers of their subsidiary will send them the figures. of sale. The week preceding the Chinese New Year is, in fact, the most important of the year in terms of turnover.
However, the last part of the year of the Tiger turned out to be catastrophic. The sudden halt to the “zero Covid” policy, decided by Beijing in December under pressure from the Chinese population, led to an outbreak of the pandemic never seen in the country. On Christmas Eve, more than 250 million Chinese were infected with Covid. A large luxury house then deplored the resting…
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