(CercleFinance.com) – LVMH announced on Thursday the signing of a strategic partnership with the American video game publisher Epic Games, which will help it transform the creative process of its houses as well as its customer experience.
Under the terms of the agreement, unveiled on the sidelines of the Viva Technology show, LVMH plans to use the 3D creation tools designed by the creator of Fortnite to offer experiences such as virtual fittings and shows, 360° product carousels , augmented reality or digital twins.
The luxury giant explains that Epic will allow it to accelerate its mastery of 3D tools and ecosystems, from the creation of new collections to communication campaigns, including the websites of its various houses.
Several LVMH Maisons have already adopted Epic’s solutions, since the jeweler Bulgari unveiled a metaverse experience inspired by ancient Rome last year, a project developed using Epic’s ‘Unreal Engine 5’ engine. .
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