Macy’s: towards a tripling of small format stores


( – Macy’s announces an accelerated expansion of its small format store strategy, which could triple their total number by fall 2025. Starting in 2024, up to 30 new small format stores will thus open their doors across the United States.

This expansion adds to the nearly 15 small-format Macy’s and Bloomie’s locations that the retail group currently operates, and is set to ‘enhance its portfolio with a combination of best-in-class on- and off-mall locations.’

‘Our small format strategy is one of the ways to harness the full power of the Macy’s brand to generate sustainable and profitable growth in the group’s sales from 2024,’ explains its CFO Adrian Mitchell.

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