MADVERTISE: Madvertise launches its Low Carbon offer – 2022-05-09 at 18:00

Press release

Levallois-Perret, May 9, 2022 – 6 p.m.

Madvertise launches its Low Carbon offer

Madvertise

(Euronext Growth – FR0010812230 – ALMNG)

the European AdTech dedicated to mobile advertising, is launching a “Low Carbon” commercial offer for agencies and advertisers concerned about their environmental approach, allowing them to communicate across their entire network of partner publishers, while reducing the carbon footprint of their campaigns and by having a beneficial impact on the planet thanks to the planting of trees at the signing of each contract.

The audit carried out by IMPACT+’s energy consumption and carbon emission calculation tool for the distribution of digital campaigns highlights the excellent results of Madvertise since its

energy consumption is – 50% on the interstitial format, – 48% on the MPU and – 7% on the banner.

In the continuity of the implementation of the tool, Madvertise has developed a commercial offer for:

• measure and reduce the carbon footprint of advertising campaigns
  
  thanks to several levers: eco-design of advertising creations, distribution planning during the most favorable periods, overpressure on the least energy-consuming formats for a given campaign objective, etc.

• plant trees to absorb CO
  
  ₂
  
  and thus reduce global warming
  
  . For each campaign sold, Madvertise undertakes to plant 100 trees in French or European forests via the ReforestAction association.

When setting up campaigns, concrete recommendations to effectively optimize the carbon impact without having any effect on media performance will be offered to clients. The buyer will also have the possibility to select the forest project of his choice, for which he wishes to plant his 100 trees. In addition, at the end of the campaign, a detailed assessment of the benefits of reducing CO emissions

₂

of the campaign and the planting of his 100 trees, as well as a planting certificate will be sent to him.

About

Madvertise


Madvertise is one of the European AdTech pioneers founded in 2011 in the heart of Europe. Positioned as the largest independent European mobile advertising network in the premium segment in France, Germany and Italy, Madvertise has developed proprietary technology to maximize advertiser visibility and publisher revenue. By developing its technologies in-house, Madvertise offers a range of advertising solutions combining mobile display, Digital Out of Home, social Media to provide advertisers with the best possible results. With an audience of 36 million unique visitors per month and over 250 premium publishers under its belt, Madvertise is the best choice for advertisers in Europe to be seen, heard and wanted. With its goal of becoming CO neutral

₂

by the end of 2022, Madvertise is a European AdTech player, environmentally friendly and equipped with an unparalleled SaaS solution.

Madvertise is listed on Euronext Growth Paris (FR0010812230 – ALMNG) and eligible for the PEA-PME

More information on www.madvertise.com

contacts

Melissa Djedid


Marketing and Communications Manager at Madvertise

[email protected]

AELIUM FINANCE – Investors


Valentine Boivin / Solene Kennis

+33 (0)1 75 77 54 65

[email protected]