Maisons du monde: With household purchasing power at half mast, Maisons du Monde sales suffered in 2022


(BFM Bourse) – The famous furniture distributor saw its sales fall by 5% and saw its net profit more than halve for 2022. For the start of 2023, the group is still anticipating a decline in double-digit income.

The distributor of furniture and objects Maisons du Monde saw its net profit more than halved in 2022, to 34 million euros, against 79 million euros in 2021, bearing the brunt of inflation which weighs on power household purchases.

Like the sector, the group is keeping its head above water and affirms in a press release published Thursday that it has achieved its 2022 objectives, which it had however revised downwards during the last year.

Sales fell by 5% in 2022, to 1.24 billion euros, in a context “marked by sharply rising inflation in Europe and geopolitical uncertainty which weighed on consumer confidence”, underlines the group.

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A “low point” in the first quarter of 2023

The clouds are gathering again above the first quarter of 2023 which will be “the low point of the year, with a double-digit drop in sales”, anticipates the company. “The basis of comparison will become more favorable from May”, date on which Maisons du Monde will specify its objectives.

“The group will focus on store productivity and operational excellence, in order to restore its margins,” he said in his press release. As announced at the end of January, François-Melchior de Polignac will become managing director on March 15, replacing Julie Walbaum.

In 2022, the group was able to pass on part of the increase in maritime freight and energy costs, and partially offset the “deterioration of the euro/dollar exchange rate” by carrying out “selective price increases”, he specifies.

Savings were also made on logistics and advertising expenses, but the context weighed on the final result, with net profit falling by 57%.

Stock market plunge

To cope with the decline in consumer purchasing power, Maisons du Monde has set up a split payment system free of charge in France. The group is also betting on extending its online marketplace to Spain and Italy. He also paid an average of 800 euros in “exceptional compensation” to his own employees in Europe.

At the end of May 2022, the company, which has 357 stores in Europe, had revised its forecasts downwards, leading to the collapse of its stock market share. Over the year, the stock has lost more than 40% of its value and, since January 2023, it has again fallen by 10%.

Thursday around 4:20 p.m. on the Paris Stock Exchange, the Maisons du Monde share fell by around 15.3%, with an SBF 120 down 0.3%.

(With AFP)

JM – ©2023 BFM Bourse

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