(Boursier.com) – Amélie Ponchau, former Associate Director and Head of new business at Tribal DDB Paris, joins Big Youth, the Group’s digital agency Makheia, as Managing Director. Its main mission will be to give a new ambition to the Big Youth agency, in particular by enriching the digital offer across the entire customer journey (performance, PRM / CRM, digital campaigns, data management, etc.). She will lead all the project, UX / UI, creative and production teams of Big Youth. She joins the other Chief Executive Officers of the group’s Executive Committee, alongside Edouard Rencker, Chairman of Makheia.
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