(Boursier.com) — Big Youth, the digital agency of the Makheia Group, signs the redesign of the brand new institutional site of Laïta (https://www.laita.com/), a dairy cooperative company in the great West of France, a subsidiary of the Even cooperative group.
Laïta’s mission is to sustainably enhance dairy farmers’ production by offering innovative products that respect the environment and are well-known thanks in particular to its famous Paysan Breton brand.
The agency was able to support Laïta in the strategic and ergonomic overhaul of this new window with the aim of promoting its know-how, its businesses and its commitments as part of its CSR approach, ‘Passion du Lait’. She has thus led user workshops, designed the digital graphic identity in accordance with the company’s global identity, promoted the promotion of its dairy producers and its employees through testimonials, articles and videos in online and carried out the integration and technical development of the site.
Big Youth now ensures the maintenance and evolution of the site while supporting other brands and activities of the Even group that place their trust in it.
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