Makheia Group: Biocoop chooses Sequoia for the launch of its Baladobio reportage podcast











Photo credit © Reuters


(Boursier.com) — Biocoop , the leading network of organic stores in France, is launching its Baladobio podcast in addition to its free bimonthly magazine, with more than 300,000 copies printed, Culturesbio.
Produced and directed by Sequoia, the corporate & content agency of Makheia Group and the magazine’s editorial team, the first episode is available on all audio streaming platforms (Deezer, Spotify…).

Baladobio offers a series of reports, microphone in hand, in immersion with the actors of Biocoop, the organic sectors and its producers. Through a series of interviews, Baladobio wishes to deepen the themes dear to the cooperative: organic farming, demanding food, ecological transition, social and solidarity economy – all while meeting those who are organic!
On the program for this first edition, a report on the mechanisms of fair trade in France, of which Biocoop is one of the precursors, with interviews and in situ meetings with producers and breeders in the Eure. A forthcoming issue, “Les agités du local”, will deal with the importance of Biocoop’s role in developing and sustaining organic sectors and militant associations throughout the territory.


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