Making Science continues its international expansion with two acquisitions
in the first quarter of 2022.
Making Science now owns media agency Tre Kronor Media and agency
digital ELLIOT.
Paris, February 11, 2022 – Making Science today announced its 70% stake in United Communications Partners Inc. (UCP), the owner of a 100% stake in Tre Kronor Media – the media agency with operations in both Sweden and in Denmark.
Commenting on the news, Niclas Fröberg, President of UCP Inc and CEO of Tre Kronor, said: “Making Science offers UCP and Tre Kronor Media the opportunity to strengthen its current services portfolio and improve the competitiveness of the UCP Group. The group can now add a full range of skills in the areas of AdTech, data, CRM and Google reseller status, which are essential to our future success as a media agency in the Nordics.”
Just a week before the announcement, Making Science also completed the acquisition of ELLIOT agency – a leader among digital marketing agencies in Georgia where the company is already well established – to expand its operations outsourcing capabilities. marketing through a new service center. The acquisition of ELLIOT will also contribute to the company’s EBITDA and bring an additional gross margin in 2022 of almost half a million GBP.
These acquisitions are part of the expansion process that Making Science has been carrying out since 2020, both nationally and internationally. These acquisitions in the first quarter of 2022 follow seven other acquisitions made in 2021 as part of the company’s organic growth strategy.
- Commenting on Tre Kronor Media’s announcement, José Antonio Martinez Aguilar, CEO of Making Science, said: “The Nordic region is a strategic market for Making Science and we are delighted with the integration of Tre-Kronor and its sites in Sweden and Denmark. In 2021 we worked with Tre-Kronor on several projects that have produced great results for customers. We are confident that our partnership with the Tre-Kronor Media team will strengthen our positioning as a leader in digital marketing and AdTech in the region. ”
José gave more information on recent acquisitions of Making Science commenting: “We are starting the year with the same determination with which we closed 2021, focusing on digital talent, diversification and expansion to take a new step for our company and its development. We are convinced that the acquisition of Tre
Kronor Media and ELLIOT, through the expansion of our global service centers, will strengthen our marketing operations and outsourcing capabilities.
“Both acquisitions complement Making Science’s growth strategy and will increase our European presence in the Nordics, as well as help expand the US business.”
The agreements provide for the integration into the Making Science team of 50 additional professionals from Tre Kronor Media and 30 new professionals from ELLIOT. With these 80 new professionals on its team, Making Science continues its commitment to building a workforceœhighly specialized work – in areas such as automatic campaign tagging, creativity, digital marketing, data configuration and campaign optimization – which is more important than ever in the digital sector where the demand for talent is huge and the challenges to get them many.
AT̀About Making Science
Making Science is a companýyoútechnology and digital marketing consultancýric spésocializée in e commercéelectronics and digital transformatiońrique.His modèbusiness réresponds to the growing need of companies wishing to digitaĺraise their entire cellar̂not of value, especially in the field of marketing. The walkśs on which Making Science operates̀re are advertisinǵnumbeŕrique, give theḿe analytics, e commercéelectronics, cloud analytics, e-commercéelectronics and the cloud, all of which are experiencing growth rateśsurveýs. The Making Science group currently employs over 800 people and is préfeels in Spain, Portugal, Mexico, Colombia, France, Italy, United Kingdom, Ireland, Georgia and the Éunited states.
The company haśyoúand́voted SME of the yeaŕe 2019 by the Chamber of Commerce of Madrid and has récement reçu the CRECE award (Rapidly Expanding Company with Exponential Growth)́outlineś by consultancy firm Ernst and Young as part of the Entrepreneur of the Year awardśe. She haśalso obtained the 71st position in the FT1000 ranking: Europe’s Fastest-Growing Companies 2021, éestablished by the Financial Times, positioning itself as the first̀re enterprise européenne with the fastest growing in the FT1000 ranking of the marketing and sales sector. Making Science is th́also a signatory of the Pledge 1% initiative by supporting organizations̀non-profit of our communitýthrough a commitment that will have a major impact in the future.
Making Science media contact:
Genevieve Benoit, Ginger May
Phone: +44 (0)203 642 1124
Disclaimer
Making Science Group AG published this content on February 11, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on February 11, 2022 00:07:02 UTC.
Publicnow 2022
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