Yesterday Friday (March 27th) the fashion show "Making The Cut" premiered on Amazon Prime Video. In the new show by Heidi Klum (46) and US fashion consultant Tim Gunn (66), twelve designers and entrepreneurs compete for the international breakthrough in business. We are looking for the next global fashion label. But at the start it wasn't just about entertainment. To send a signal during the global corona crisis, production donated more than $ 600,000 to the World Health Organization (WHO). This was reported by the online portal "Deadline".
"When we celebrate the premiere of 'Making The Cut' today, we're also thinking of people around the world who are affected by the global health crisis. That's why 'Making The Cut' is being given to the World Health Organization and local charities in New York, Paris and Tokyo, where the show was filmed donate more than $ 600,000, "" Deadline "quotes a statement from Amazon.
"Home couture" challenge for a good cause
To increase awareness of WHO, Amazon has also launched a # StrutForTheCut Challenge. Fans can present their best "home couture" and take a walk on the catwalk in the hallway. Klum and Gunn then share their favorites on their social media channels.