According to the latest revelations from Le Parisien, published on Tuesday April 11, 2023, reality TV influencers have seen their income from product placements plummet, thus forcing them to perform certain humiliating performances.
Is the golden age of product placements over for influencers from reality TV? Anyway, that’s what it seems to say. The Parisian in a paper published on Tuesday April 11, 2023. In this article, our colleagues reveal that the income of influencers has fallen significantly in recent times, since the brands have drastically reduced their prices. “Influencers are much less profitable than before“, thus affirmed Amandine Pellissard, who became an influencer after made himself known to the general public during his participation in the program Families large: life in XXLbroadcast on TF1.
“At the end of 2020, I was earning between 10 and 20,000 euros per month. In the end, it was more like 5,000 euros“, revealed the one who put an end to her product placement activity last winter. From now on, it is thanks to her activity in the pornographic industry that the mother of the family pockets a comfortable income. During her interview, Amandine Pellissard took the opportunity to cite an emblematic example of brands losing trust in influencers. “A cosmetics brand I worked with paid 7,000 euros to pay Nabilla and she made five sales in the process…“, she said. As a reminder, the former emblematic face of the Angels of NRJ12 is one of the most popular influencers in France, given that she has no less than eight million subscribers on his Instagram account.
Nikola Lozina: an appearance in a nightclub paid up to 5,000 euros
If the majority of influencers have made fortunes by multiplying product placements, which enabled them to lead a life of luxury, as they show very regularly on social networks, some big names in reality TV are now forced to accept again “bookings” to earn money. Thus, Manon and Julien Tanti, revealed in Les Marseillais on W9, recently sold their image during a weekend in Grenoble. They thus chained the performances in the nightclub, as they used to do at the start of their career, to capitalize on their notoriety. Nikola Lozina did the same by going to a nightclub located in Charente-Maritimes. According to the manager of the establishment, the influencer was paid “5,000 euros in addition to travel and accommodation“. Nikola Lozina then performed another performance in a taco restaurant.