A Secretary of State on the cover of a charming magazine. Marlène Schiappa will be on the cover of Playboy and the French will discover the issue on newsstands on Thursday. Inside: a long interview with the Secretary of State for the Social and Solidarity Economy and Associative Life, where she talks about feminism or even violence against women.
How could such a cover be set up in the greatest secrecy? When was this famous shoot made? Jean-Christophe Florentin, the publishing director of Playboy testifies exclusively on Europe 1/Culture Media. He tells for the first time behind the scenes of this “media stunt”.
Marlène Schiappa banned from promoting her interview in the media
“The first contact dates back to about three months ago. It took a little work of persuasion. For us, among political figures and ministers, Marlène Schiappa was the most Playboy compatible by his freedom of tone, by his physique too. And we said to ourselves ‘why we could not try to make a subject where we would mix women’s rights and a somewhat sexy subject'”, explains Jean-Christophe Florentin.
“The photo shoot and the interview were made about two weeks ago. The question of whether Marlène Schiappa appears naked, on the cover or inside, I will be careful not to answer to leave the suspense completely intact. This what I can say is that she is in amazing poses from a minister, that’s for sure”, adds the director of the publication of Playboy at the microphone of Europe 1/Culture media.
This shoot was made a fortnight ago. in full pension reform, in an extremely tense political context. And that did not escape Elisabeth Borne, who called Marlène Schiappa this weekend to explain to her that it was not at all appropriate.
Matignon’s services were not aware of this cover before it leaked. Moreover, according to information from Europe 1 / Culture Media, as soon as they became aware of it, they immediately prohibited Marlène Schiappa from going to promote it in the media.
“We were 1,000 leagues away from suspecting that it was going to take the turn of a state affair”
Defending the right of women to dispose of their bodies is everywhere and all the time.
In France, women are free.
With all due respect to the backsliders and the hypocrites.#Playboy— Marlene Schiappa (@MarleneSchiappa) April 1, 2023
“Playboy has become a much more chic magazine. It’s no longer a butt diary like it was five or six years ago. We made one mook quarterly nerd in which there are always a few artistically undressed young girls. But the main thing is interviews with great witnesses, writers, artists. As for the prints, there are usually 80,000 copies. And for this operation, the circulation has been increased by almost 100%” or nearly 160,000 copies, announces the director of the publication.
Also, Jean-Christophe Florentin told Europe 1 / Culture media to have seized Arcom this Monday morning following the broadcast on BFMTV of several photographs of the shooting. An act that he describes as “theft”, explaining that he does not know how these photos could have leaked.