Mayalène Tremolet, edited by Laura Laplaud
The Secretary of State for the Social and Solidarity Economy and Associative Life, Marlène Schiappa, is on the front page of the erotic magazine “Playboy” on newsstands this Saturday. A choice tackled by Prime Minister Elisabeth Borne who considered that it was “not at all appropriate”. What do we discover in this issue and why is it shocking?
It’s an amazing communication strategy. After Olivier Dussopt’s interview in Stubbornby Emmanuel Macron in Pip GadgetMarlène Schiappa is on the cover of the latest issue of the erotic magazine Playboy, available from Saturday in kiosks. A choice that is debated and offends even the Prime Minister.
Sexual freedom, feminism, seduction…
There is substance and form. Six photos are in A4 format to accompany the six pages of interviews. Whether in a tight dress or a suggestive drape, French flag in hand and hair blowing in the wind, Marlène Schiappa strikes a pose in a red train, a transparent blue dress or a white veil. Unheard of for a minister.
Without any taboo, it evokes sexual freedom, feminism or seduction. Everything goes there, even the allusions to her erotic books of which she says she is proud. Inspired by actress Pamela Anderson, in her own words, Marlène Schiappa wants to see this interview as a sign of emancipation, and calls on all women to do what they want.
A bad choice?
A communication strategy violently criticized in the government, starting with the Prime Minister who condemns coverage “not at all appropriate” in the current context. Same tone with the Minister for Gender Equality, Isabelle Rome, who slams the irresponsibility of Marlène Schiappa and affirms that Playboy “will never be the ally of women”.