After a fairly discreet beta, Marvel Snap has been making headlines since its global launch on October 18. According to the mobilegamer.biz site, Marvel Snap is having a very convincing first week, with more than 2 million dollars in revenue if we combine the results on IOS and android.
A quick entry into the top rank of downloads
As of October 20, two days after its worldwide release, Marvel Snap was at the top of the most downloaded games, on IOS and Android.
Still according to mobilegamer.biz, the game will have been downloaded over 5.3 million times in just one week. Admittedly, this remains below the biggest mobile releases of the year, since over a period similar to the launch, Diablo Immortal raised 11.5 million dollars for 6.1 million downloads.
But this departure crowned with success – and often with praise from the media and influencers specializing in TCGs – remains very promising.
A balanced economic model?
Marvel Snap has managed to avoid the pitfall of mobile games with predatory monetization, and even if it is possible to gobble up crazy sums in this TCG, it is also possible to enjoy the game while remaining 100% free to play. …for now, anyway. Result: the title goes above the usual legitimate criticism that free mobile games face.
The monetization of Marvel Snap seems to go largely through the purchase of a Battle Pass (10.99 euros) which guarantees a lot of content, but which remains completely optional.