Vinted has become the leading platform for second-hand fashion in France, with over 23 million users by the end of 2023. To maximize sales, sellers should post ads in the evening and on Sundays, use high-quality images, frequently update listings, bundle items for better appeal, and provide detailed product descriptions with relevant hashtags. These strategies enhance visibility and attract potential buyers in the bustling marketplace.
Over the past eleven years, Vinted has emerged as the go-to platform for second-hand fashion among the French populace. As reported by Médiamétrie, it stands as the premier textile e-commerce site in France, boasting over 23 million users by the end of 2023—equating to one in three people in the country. On a daily basis, around 5,748,000 unique visitors flock to Vinted, making it a bustling marketplace. With such a vast pool of potential buyers, it’s crucial to showcase your items, like that charming blue sweater, in a way that attracts attention.
Optimal Timing for Posting Ads
To facilitate a swift sale, visibility is key when posting your ad. Strategically choose the day and time for your listings. It’s recommended to share your ads during the evening hours, particularly between 6 PM and 9 PM, as this is when Vinted sees the highest user activity. Sundays, especially at the start of the month, also see a surge in traffic. Conversely, posting in the morning may not yield the best results, as many potential buyers are occupied with school or work commitments and may not have the time to browse.
Captivating Product Photography
High-quality photos are essential for enticing buyers; dark or blurry images can easily lead them to skip your listing. Shoppers are less likely to take a chance on clothing they can’t assess properly. Additionally, showcasing a cluttered or unkempt background can deter interest. Clear, well-lit images are a must, ideally featuring the clothing being worn. Influencer Giulia Castellucci, who specializes in the second-hand market, emphasizes in her YouTube tutorials the importance of demonstrating outfits through engaging poses, helping buyers envision how to ‘make the garment your own‘. Don’t hesitate to upload multiple images from various angles to provide a comprehensive view of the item.
Reposting for Enhanced Visibility
Vinted’s algorithm tends to favor users who frequently update their listings. A clever tactic that some sellers employ is to delete an unsold item and repost it. This action signals to the algorithm that you are active, thereby elevating your ad’s position in search results, as users often filter by posting date.
The Power of Bundling Items
Influencer Le dressing de Sarah, author of the ebook Increase Your Sales on Vinted, recommends always offering items in bundles. Listing several pieces simultaneously allows buyers to create attractive combinations, including smaller items priced at just a euro or two that might not sell individually. This approach is advantageous as shoppers are typically reluctant to pay more for shipping than the cost of the items themselves. Furthermore, bundling facilitates discounts, enhancing the likelihood of sales.
Comprehensive Product Descriptions
Providing ample information about your item is essential to pique buyer interest. A thorough description should cover details such as the garment’s composition, size, fit (whether it runs large or small), cut, and any signs of wear. To increase the visibility of your listings in search results, incorporate relevant hashtags at the end of your description, such as #blacktshirt, #navybluedress, or #oversizeshirt, tailored to the specific item.