Matilda Djerf
Hailey Bieber and Co: That’s why the Swede is a fashion role model
© instagram.com/matildadjerf
Mathilda Djerfa fashion icon that no one from the world is currently interested in Fashion industry comes over. The 26-year-old internet personality is not just a pioneer of what is currently popular Scandi stylesbut creates THAT Signature lookwhich millions of Fashion enthusiasts take as a role model.
She is young, beautiful and with her business acumen and flair for style and looks, she has already proven that she belongs among the top elite of trendsetters. We’re talking about Matilda Djerf, 26. Every day, the Swede shares various aesthetic insights into her life through posts and stories on various social media platforms. On Instagram she reaches around three million followers who enthusiastically follow the life of the Internet It Girl. Together with her dog Rufuswho is now just as well known as the influencer herself, she presents her fashion-conscious and restyleable Scandi looks perfectly in scene.
The signature look of the icon from Sweden
Matilda Djerf is the person who Scandi style presented like no other. Her blonde hair, which she spends most of the time in unique Blow dry and voluminous Curtain bangs is, in addition to her unique, clean and often silhouette-emphasized styles, the blonde’s trademark. The fact that her outfits are so well received is probably because she achieves THE Y2K chic perfectly. With the help of a reduced color palette, the use of lace and shimmering satin and the constant combination of blouses and oversized blazers, the Swede creates a style that stands out from everyone body types can be worn on all occasions.
Hailey Bieber is also a fan of the trendsetter
It is now an open secret that Matilda also influences other It girls with her style. Without bodyguards and only accompanied by a friend, Hailey Bieber furnishes the Matilda pop-up store Djerf in New York in the last few days. As can be seen on Instagram, Hailey is shown the new parts of the 26-year-old’s collection with an iced coffee in her hand and given friendly advice. In the evening, Hailey Bieber shared a glimpse of her brief visit to the store via Instagram Story and captioned the video, “Came to meet my angel Matilda Djerf to see” and thus underlines the friendly relationship with the Fashion icon.
Your fashion company is more popular than ever
In 2019, the then 22-year-old Matilda decided to start a fashion company that would bring her Scandinavian style to other wardrobes.
What’s special: In contrast to others Fashion labels serves your brand”Djerf Avenue” different body types and personalities. According to the company, the pictures of the models in their online shop should neither be retouched nor falsified. In addition to the high-quality processing of the products in the Scandi style, the brand relies on sustainability in the production of individual fashion pieces. There is also one in their online shop Re-sell areawhich allows you to buy previously worn items from the collection at a reduced price.
Source used: Instagram.com