(AOF) – Media 6 announced its annual results for its 2022-2023 financial year. Over this period, its net profit amounted to 4.10 million euros, compared to 515,000 euros a year earlier. The turnover of the point-of-sale marketer increases from 82.9 million euros to 98.59 million euros. For its part, the operating profit came to 5.6 million euros compared to 500,000 euros for the previous financial year. Available cash stood at 9.1 million euros compared to 10.6 million euros at the end of the previous financial year.
In terms of prospects, Media 6 indicates that the order book continues to grow but at a slower pace. “It is too early to judge whether the level of activity reached in 2023 constitutes a sufficiently recurring basis for 2024. With cost increases which are not weakening, the margin challenge is increased,” underlines the company.
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A global market that is doing well
According to Magna (Interpublic Group), growth in the global advertising market was limited to 1% year-on-year during the first quarter compared to a dynamic start to the year in 2022. However, for the full year, the company expects growth much superior, driven by digital. This performance is the result of China’s economic rebound since the end of the “zero Covid” policy. In the first quarter, advertising spending jumped 6% year-on-year in this country. Elsewhere, expected performances are lower for 2023: 4.2% growth in Europe (including 2.8% in France) and 2.5% in North America (4.2% if we exclude political advertisements falling without an election). The good results of the three world leaders (the French Publicis, the British WPP and the American Omnicom group) in the first quarter reflect this market development.