In these expensive times, everyone is trying to keep their money together. All the more annoying when MediaMarkt and Saturn, of all people, end a popular savings trick with immediate effect. The two electronics dealers cancel the newsletter voucher. The reasons behind the decision are obvious.
Inflation rose to over 7 percent in March and there is no end in sight to the price increases. Many consumers notice every day at the petrol station or in the supermarket that everything is becoming more expensive. And they will soon have to be able to shop at MediaMarkt and Saturn too dig a little deeper into your pocket – at least indirectly.
MediaMarkt and Saturn are deleting newsletter vouchers
Because both electronics dealers cancel the newsletter voucher with immediate effect. Signing up for the newsletter has been a popular way of getting the purchase price down a bit in the past. There was a 10 euro discount for each new newsletter subscription if the order value exceeded the 100 euro mark. But that’s over now, as MediaMarkt and Saturn announce. Of the The newsletter voucher will be “discontinued indefinitely”, it says. This leaves a back door open for MediaMarkt and Saturn to offer it again in the future.
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Why is the newsletter voucher ending?
Assessment by Kaan Gürayer: It was not revealed why the electronics stores, both of which belong to the same retail group, are now discontinuing the 10-euro voucher newsletter. The reasons for the setting are obvious: Many customers should bypassed the rules with disposable email addresses and thus illegally secured the discount for every purchase over 100 euros. Actually, it is only intended for new registrations.
None of this is a new phenomenon, which brings us to the second reason: MediaMarkt and Saturn are also struggling with increased costs and a deteriorating consumer climate. The two top dogs in the German electronics trade also have to watch out for every euro. A deleted newsletter voucher should be one of them be a welcome opportunity to save.