announced during the Connect 2021, the ready-to-wear shops are preparing to land in virtual reality, after a passage on instagram, Facebook and Messenger. Once again and since the announcement of Crayta, Meta no longer necessarily want to limit access to the metaverse through virtual reality and the philosophy of cross platform should therefore constitute Meta the privileged way.
The avatar customization store is expected to launch in the coming days in the US, Canada, Thailand, and Mexico. The world of fashion is also invited to the party: Prada, Balenciaga and Thom Browne. Other actors should join soon and we invite you to watch the conversation between Eva Chen and Marck Zuckerberg on instagram on this subject. In this regard, here is what the latter indicated :
The new store offers the ability to purchase digital clothing to style your avatar. Digital goods will be an important medium for self-expression in the metaverse and a big driver of the creative economy. Over time, our dream is to make it accessible to everyone. If you want to create fashion today you need physical materials and equipment to do so, but in the future anyone with a computer and a bit of imagination will be able to create them. .
We would be curious to know the way in which Meta will go about customizing photorealistic avatars (Avatar Codec 2.0). In fact, producing realistic clothes that do not denote the rest is a whole different ballgame than doing it for stylized avatars, which do not need to be physically developed.
What do you think ? Would you be willing to buy virtual clothes? Feel free to give your opinion in the comments.
If you haven’t taken the plunge yet, you can treat yourself to a Oculus Quest 2 at the house of Bakerthe Fnac, Darty or Amazon for €349.99. You can also find good PCs for gamers there.