Horizon Worlds, the application that comes closest to the concept of the “Metaverse” à la Facebook, will soon offer the sale of virtual objects. Meta will receive 25% commission, which could bring him a huge jackpot.
During the trial between Epic Games and Apple, Meta took a stand against the creator of the iPhone. According to him, the rules of the App Store are not fair, in particular because of its too high commission of 30%. Mark Zuckerberg’s company has been opposed to Apple on many issues for several years.
Ironically, to monetize its metaverse, Meta relies on commissions. In a press release published on April 11, the company announces thatHorizon Worldsits super-application that brings together several universes in the Oculus Quest 2 headset, will allow developers to sell things in exchange for 25% of their income.
Business in a virtual world
Meta’s announcement is not surprising. Horizon Worlds, which is currently in the experimental phase, brings together all the cards to turn into a cash machine. Thanks to in-app purchases, Meta will allow developers to market private spaces in its virtual world or accessories for users. This is a logical evolution for the metaverse, others have done it before it.
A few days ago, we learned that Meta was considering setting up a virtual currency for its applications. Ultimately, we can imagine this currency becoming the first payment solution in the metaverse. Facebook also plans to take Horizon Worlds out of virtual reality, to make its virtual world accessible on smartphones or other devices. The metaverse is not limited to helmets.