The American giant is launching a new campaign in France and the United States to tout the “real” impact of the metaverse. But it is through a new prism that the company is trying to promote it.
Virtual reality and augmented reality are redefining various sectors in France, driven by players like Meta, the parent company of Facebook, which is launching a new campaign on the subject. The firm shows us today that these technologies have a real impact, and that the metaverse, somewhat blocked in the news by generative AI and ChatGPT, is not dead. They irrigate fields such as medicine, sport, industry, aviation, education and scientific research, which allows them to offer new opportunities and open up sometimes fascinating perspectives.
The metaverse helps surgeons practice
” Imagine if doctors could practice surgery realistically and safely. Thanks to virtual reality, it’s already possible, and it’s happening today », explains Meta. The Californian group announces the color by explaining that it is revolutionizing the training of surgeons in France. Today, more than 5 billion people around the world do not have access to safe surgery, mainly due to a shortage of qualified professionals.
Virtual reality offers a solution allowing surgeons to practice in a realistic and safe virtual environment. A good point for the metaverse. For example, the Fundamental Surgery virtual learning platform has significantly improved the quality of training and patient outcomes, thanks to Meta engineers.
More broadly, athletes of all levels in France are adopting virtual reality to train more precisely and efficiently. Using immersive technologies, they can analyze their movements and cognitive skills in depth, boosting their confidence and performance. Rezzil, the AI company developing in collaboration with soccer players and coaches, has seen significant improvement in environmental reaction and real-time responses to high-stress scenarios. These advances are transforming not only athletic performance, but also the way athletes prepare mentally.
Jobs reinvented, thanks to virtual reality
There is no shortage of professions irrigated by virtual reality and supported by Meta, which makes heavy investments in the metaverse. We can also cite the example of virtual welders, who can test applications that alleviate the stress linked to professional errors and allow students to practice in a realistic virtual environment.
Aviation, a cutting-edge field, also benefits from the metaverse. Some Lufthansa group airlines use virtual and mixed reality to develop products, support training or sales. The training of crews or mechanics on virtual engine models benefits from this technology. ” We reach many more people in a shorter time than with traditional methods, and we improve their experience », Explains the senior vice-president in charge of customer experience of the German group, Heike Birlenbach.
Finally, the metaverse also helps students, who use augmented reality and virtual reality to better understand molecules. The company Nanome, for example, allows them to immerse themselves in molecular data and take an interest in it on a whole new level, thanks to the modeling of 3D structures.
Immersive technologies are already having a positive impact in France, and new opportunities are emerging to maximize the benefits of these innovations. Professionals and students are leveraging these advancements to improve their skills and transform their respective industries. The metaverse promises an exciting future where the boundaries between reality and virtuality will continue to blur, offering new perspectives for all of French society. And who knows, maybe we’ll all end up working in the metaverse?
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