The world of generative AIs will welcome a new inhabitant in the coming months. Indeed, while Bard is trying somehow to compete with ChatGPT, Meta is about to unveil its own in-house solution, with a name still unknown. This will normally land next December and will primarily target brands and advertisers.
Meta intends to recover its share of the cake. While Mark Zuckerberg’s group has been working in secret on artificial intelligence since 2013, it has kept a low profile since the explosion of ChatGPT among the general public, thus remaining far from the war that has since erupted between Microsoft and Google. Indeed, the Mountain View firm was quick to unveil its response, named Bard, which did not fail to cause some technical problems tarnishing its image.
For his part, Meta therefore takes his time. While not standing idly by. In secret, the company is working on its own in-house generative AI, which it intends to unveil this year. In its own words, this AI could even revolutionize the sector. “We are convinced that we are ahead”Andrew Bosworth, CTO of Meta, told Nikkei Asia. “Many of the techniques currently used in the development of large-scale language models were developed by our teams. »
Meta will unveil its conversational AI for advertisers this year
According to the media, Meta is thus preparing for a launch for the month of December, which is also confirmed by Andrew Bosworth. Just like ChatGPT, Bing Chat and Bard, the AI will therefore be able to generate text as well as images from a user command. Where Meta stands out is on its target. Indeed, the company will primarily target brands and advertisers.
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According to its CTO, AI will significantly improve the effectiveness of advertisements, in particular by personalizing them according to the audience. In particular, it will be possible to generate images that adapt precisely to their different audiences, specifies Andrew Bosworth, which “will save a lot of time and money” to advertisers. An unsurprising strategy, since a large part of Meta’s income comes from advertising.
That being said, this will not be the only use of this generative AI. As usual, Meta also highlights its strengths for the metaverse. “In the future, you might just be able to describe the world you want to create and have the extended language model generate that world for you. This will make content creation much more accessible to more people.”, promises Andrew Bosworth. Another way to stand out from the competition.
Source: Nikkei Asia