What if you bought products from French companies for your loved ones for Christmas? This is the idea that Meta wishes to promote through its campaign launched this Friday, November 25 and entitled “Good Ideas Deserve To Be Found” — “good ideas deserve to be found” in good French.
Promotion on Facebook and Instagram
The American firm thus wishes “celebrate VSEs/SMEs” on his social networks. A measure which aims to encourage consumers to turn to the purchase of French products for the end of year celebrations. In the coming days, the objects produced by the craftsmen will be exhibited on the Meta France accounts on Facebook and Madame Figaro (the partner of the operation) on Instagram.
Several content creators will also be invited to share their French favorites, assures Meta. In detail, the products promoted on social networks should give pride of place to “craftsmanship and eco-responsibility”.
Consumer habits scrutinized
Meta supports the launch of its campaign with the results of a study conducted by YouGov on 52,000 people in December 2021. According to this initial data, 89% of customers surveyed say they are ready to try a new brand during the holiday season. ‘year. A solid foundation for instilling behavioral change in consumers.
The study also reveals that a majority of customers search for new holiday gift ideas on the Internet (74%), via a computer, smartphone or tablet. On the other hand, the act of purchase is still the prerogative of physical stores. Customers consider online shopping sites to be a sometimes frustrating experience (40% of them). Similarly, customer services appear to perform better in-store than on the Net.
The study demonstrates the still significant predominance of physical businesses over online platforms. Real highlighting of VSEs / SMEs or communication campaign, the Meta operation has the merit of making French products talk in an increasingly connected world.