Meta, led by Mark Zuckerberg, is once again in the news, not for its innovations, but for its controversial approach to data privacy.
Acxiom’s recent study highlights the scale of Facebook’s data collection, revealing that thousands of companies share sensitive information with the social network, often without the explicit consent of users. This practice, which extends beyond the social sphere to affect sensitive areas such as health, highlights the flaws of Protection of private life in the digital age.
At the same time, Facebook Messenger is singled out for its massive collection of data, far surpassing other messaging applications. This increased surveillance raises ethical and legal questions about the use of this data, in particular for advertising targeting, amplifying concerns around user privacy.
Meta is once again under fire for its management of user data
At a recent financial results conference, Mark Zuckerberg revealed its plan to use the private data of users of Facebook And Instagram to cause a new model of artificial intelligencewithout offering the possibility of objecting.
This strategy raises serious ethical questions, particularly regarding the use without consent of personal contentlike the Pictures And shared videos, for training its AI systems. Similar cases have already seen companies like Stability AI, creator of the competing tool, being sued for similar practices. In addition, the massive use of data for artificial intelligence risks amplifying issues of bias and discriminationalready encountered in previous similar projects.
The dominant position of Meta and its unprecedented access to vsignificant volumes of personal data pose a significant problem for the protection of privacy. It is attracting the attention of lawmakers, particularly in the European Union, where the fight against big tech’s privacy practices is intensifying.
For better protect your privacydiscover in our article – Facebook: here’s how to stop Meta from tracking you with effective tips – to limit advertising tracking on the platform and take control of your personal data.
Source: Bloomberg