SURVEY – The too early enthusiasm of brands gives way to caution, while the term metaverse, “overused”, is now rejected by players in virtual and augmented reality.
That was a year ago, and it seems like an eternity. On October 29, 2021, Mark Zuckerberg announced with great fanfare that the Facebook group was renaming itself Meta in order to mark its new objective: to build the metaverse, the immersive future of the internet. This word, taken from the science fiction literature of the 1990s, immediately hit everyone’s lips. Start-ups have added the word “metaverse” description of their activities. On LinkedIn, “metaverse specialists” hatched overnight. Web3 players have claimed this term. And brands have rushed into the trend.“You had to be among the first to plant the stick”, entrust one of them to the Figaro.
Purchases of virtual land at exorbitant prices, sales of NFTs, presence on FortniteWhere Minecraftimmersive concerts… not a day has gone by without a company claiming to take its first steps into the metaverse, at the cost of a bitter“bad buzz” for low-quality operations. “There was a race…
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